An Internet e-commerce company that has been under a flood of capital has taken a stake in a physical store, a merger and acquisition heatwave, and again in China's retail channel.
Alibaba, the Internet e-commerce giant, has again bought offline stores on its new retail path. At the beginning of this year just with the traditional commercial and retail giant bailian group reached a strategic cooperation, in May this year ali again to acquire its 18% stake in lianhua supermarket, become the second largest shareholder. This is not the first time ali has made a sale to an offline store, nor is it the last.
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Over the past year, the capitalization of the ali in the offline store investment and acquisition can be said to be the "steady, accurate, malicious", starting from the investment to box Ma Xian, ali has investment easy fruit fresh, Su Ningyun, sanjiang shopping, lianhua supermarket, Yintai provisions. It is fair to say that ali's takeover will not slow down, but will accelerate. And there will be further liberalisation of the capital m&a sector for bricks-and-mortar stores.
Though, the acquisition of ali is super stores, but as the jingdong appliances continue to do big business scale, to ali's Tmall electric city leading share continue to increase, is bound to be reversed transmission ali to offline home appliance store again. Ali had already taken a strategic stake in suning, but the synergistic effect of the Tmall electronics city was not obvious. So do not rule out ali will continue to take a stake in the other home appliance stores, so as to build a more extensive appliance store network system, can not only promote its retail business in the new layout, also can side against enemy jingdong appliance business.
Jd.com, another big Internet e-commerce giant, has not been idle. Relative to ali's activity, backed by tencent the jingdong in capital acquisition of the tree while action is less focused on: on the one hand, jingdong internal work have been strengthened, the past few years to build logistics service ability; On the other hand, it is also looking for the right opportunities for foreign acquisitions. From its stake in the regional retailer, it acquired the store's no. 1 store and set up the store's flagship store.
In the past year, the industry has been issuing Suggestions that jd.com should take a stake in gome electrical appliances chain gome. This is a reflection of the future development of jingdong home appliances, and the need to quickly reinforce the attention of offline physical networks. But the recent years, jingdong thrown open to open 10 villages and towns electrical appliances business plans, shows that its already from a strategic height to strengthen offline entity network layout.
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At present, there is an appliance store on one side, which is struggling to find a way out, into confusion and pain. On the other side of the line is the Internet e-commerce giant, which has been buying stakes in a large number of high-quality physical stores to create a new model of offline convergence. So, for the market of home appliance chain, dealers, and stores the entity shop owners, the future to sell electricity, or alongside electricity thighs, is really the best end-result?
Obviously, this should be the ultimate way out of some home appliance chains, specialty stores, or hypermarkets. Because, when represented in gome, suning appliances chain in the national market in the process of rapid rise, is frequently throughout the country by means of capital acquisition acquisition of local home appliance stores and shopping malls, current home appliance chain pair finally achievement status.
So, the next ali, jingdong to dominate home appliance channel, just unilateral online electricity dominate apparently not, must speed up the expansion of offline store, on its own the style of the building does not conform to the electricity business slowly, is by acquiring some regional "local strongmen" entity shop as the best means.
Of course, there are more home appliance stores, not necessarily the "buy and buy" route. Instead, we can choose to do the work of specialization, doing essence, and doing deep, differentiated business, and find our own way. Relative to the electricity, for example, represented by chains, stores stores, greater strength lies in professional and focus, provide beyond user requirements and surprise products, service forces. This creates a group of loyal users and fans.
It is fair to say that as long as the owners of home appliance stores have the power and ability, the future is still "all roads lead to Rome"!