Since the worship, OFO: share the bike across the streets, "Shared economy" is booming in China, from the bike and then to the charging treasure, basketball, umbrella and so on various unrelated industries. When the mobile Internet traffic and the physical product, short of explosive growth is like a dose of an aphrodisiac stir up the nerve to participate in the interests of all parties, including home appliance industry.

In the black category, Letv launched on May 16 the "world's first Shared TV", which is more than 4 X55M. White electricity, washing machine power is the first "Shared economy", each big media reported recently, "Shared washing machine" appeared on the streets in Shanghai, available for public use.

Admittedly, home appliance industry into a "share" is driven by the interests of big circle, there are agency predicts sharing economy will grow by 40% in 2017, to 2020 sharing economy is expected to account for around 10% of China's GDP. In recent years, the appliance industry has been in a depressed state, and it is understandable that the opportunity to break through the bottleneck is understandable.

But the "sharing economy" has left home appliance companies in an awkward position -- and they have paid little attention to it.

Letv TV's "sharing" theory is that the supertv user can extend the year's film and television membership by completing the assigned task. Specific tasks include: starting up to 277 days, using the TV shopping paid game to accumulate "growth value" to a certain amount or purchase after sale service gift package.

The obvious thing is that "Shared TV" has made headlines in recent days, while the other side has been greeted with skepticism. The agency counted 466 responses from news posts such as sina weibo and netease, while only 14% supported it. Appliances observers liu buchen see truth, TV Letv sharing, essentially closer to the MLM model: you have to buy my product, you need to give me to offline, you didn't qualify for the extraction of rebate, as to how much rebate, depends on how much you buy the product, and to how many referrals. This is clearly a dissimilation of television properties.

Meanwhile, the sharing washing machine in the white goods category is also controversial. Two washing machines and a dryers in a shopping mall in the central road of Shanghai's xuhui longhua road are rarely used. Among the many citizens surveyed, they were most concerned about health security. More citizens, points out that this kind of practice hard to understand, not health, and put so many clothes to the store to wash very trouble, experience the performance-to-price ratio is not high also.

The so-called sharing washing machine is not new, and many people even used it when they were in college. Because the "sharing washing machine" on the street is the same as a coin washing machine in the laundry room of a university dormitory. And long ago, haier began to explore the use of the device in campus scenarios. On the model, we can interpret it as a "Shared washing machine", and it is more useful in places like shopping malls and stations. So many people believe that the "sharing washing machine" on the streets of Shanghai is simply "marketing" under the name "sharing".

As the Shared cycling is popular, the word "sharing" has become popular, anything labeled as "share" seems to become a hot topic in the city. But in terms of usability strong electrical appliances product, "hang sheep head sell vinegar" whether consumers last, don't want to steal meters and costly, but embarrassed by the "sharing".