As demand slows in the home appliance market, home appliance companies are also crossing the sea to tap new profit margins. Under the white goods market prospect of a slowdown in demand, color TV market is the major domestic market, and small home electric utility subdivision market demand unceasingly, to excavate more market space.

Refrigerator: the market is under downward pressure

The domestic refrigerator market was closed again in 2016 due to domestic macroeconomic and industrial environmental factors. This is the latest data from BBS, the peak of China's refrigerator industry, which is co-hosted by state grid and jd.com.

In 2017, the domestic refrigerator market is still under downward pressure. Most refrigerator companies say the cost of rising raw materials is about 18 points. The energy efficiency of the new refrigerators will be reduced by 40 per cent, and the corresponding cost will be about 400 yuan. Moreover, as the real estate market tightens, the market gains from newly married and new homes are lackluster. Cai Ying, assistant director of the state information center, information resources development, said multiple negative factors and improve degree of brand concentration, heralding the domestic refrigerator market competition level, small and medium-sized brand survival pressure, and eliminate the possibility of improving brand structure adjustment.

Colour TV: the big screen market welcome blowout period

In the face of this year's overall performance of the color TV market, the growth of the large-screen market is pretty strong. In July, the 55-inch retail sales and retail sales rose 78.73 per cent, or 34.89 per cent respectively, according to an offline market monitoring data from China's China yi kang on LCD televisions. Retail sales of 65 inches and retail sales rose 82.88 percent year on year and 33.67 percent respectively.

A series of 55-inch curved TVS, a 65-inch LCD TV and a 98-inch ultra-big-screen LCD TV have also been released, following the release of big screen televisions such as Letv. The appearance of super large-screen LCD TV X98, especially the arrival of the living room super big screen. Universal wisdom of President Mr Fu said, this year the whole matrix is put forward and practice strategy of the industrial chain, namely the eight key links in the intelligent terminal industry, plates, hardware, operating system, content, software, applications, services, channels, the layout and the constant open-up, matrix industrial chain strategy comprehensively deepen, all of them, and also see is still in the development of the theme in the whole of 2017.

Small appliances: segment the market to dig space

Baby home appliances, beauty appliances, health appliances... Small home appliance is horizontal segmentation, mining greater market space, at the same time under the influence of intelligent, product features are differentiation, more targeted and professional, to highlight personality and differences. Recently, midea has launched the first mother-baby bath water purifier, the M.S HE cleaning device, which is the first baby bath water purifier. The mother and baby bath water purifier is dedicated to the solution of all women and infants.

It is understood that midea group hopes to use the innovative technology and big data to provide insight into the market for water purifying water purifiers. In a strategic partnership between the group and the center, M.S., which is the center of China's wei's moon center, is designated as a mother and baby bath product. By using the advantages of both sides, we will pass the standard of healthy bathing and the bathing experience of the mother and baby.