In domestic electricity industry development course, "fake" four words "mantra" together curse generally against electricity forehead, let consumer flesh aches, companies have a headache, and regulation of liver pain. In order to solve this problem, ma put forward "like the governance drunk driving that fake" popular, but drunk driving is easy to check, very difficult to control fake, Dragon Boat Festival, the traffic blocked core more.
Before the Dragon Boat Festival, jiangsu entry-exit inspection and quarantine bureau for including Tmall, amazon overseas purchase, purchase, Su Ningyi jingdong global purchase, cross-border electricity 40 random batch import product supervision and inspection, after examination, unqualified batch of 24, not qualified rate exceeds 60%, among them, 8 batches of product design safety, health, environmental protection project is unqualified, 6 batches of children's toys for 3 c compulsory certification, safety and health risk, 23 batch labeling aspects problems. In the face of the problem product, all four platforms are not immune, all of them are guns, the defective product rate reaches "the line", the irony is full. The consumer is not only "heart", even the "heart stalk"!
Similarly, recent express industry, which is closely linked with the electrical contractor is also due to forge the overseas online shopping name shoes overseas logistics single exposure, motion and cross one of suffering "ones", involving the putian billions black industry chain.
Consumers are concerned about the risks of online shopping. We met miss zhang, who came here to carry out the authentic fake. Miss zhang in a certain electric business platform for overseas purchase on behalf of the essence of box, but its quality is not assured, after all "since buy back, every day I go to online to see true and false identification of posts, but they debated." Clerk at the counter with the help of miss zhang to the essence of the color, texture, smell, bottles for identification, eventually found himself purchase products are part of the font is relatively fuzzy, odor slightly, and set the box in a small sample bottles handwriting can use the fingernails down. "Counters quality goods is not the case. May be the true and false mix to sell, maybe is high copy," a salesgirl published his "appraisal conclusion," miss zhang moment frustration, "I have to return! Bought less than two hundred yuan cheaper than the shop, I didn't think so dejected!"
In recent years, the rapid development of the electricity business become the one bright spot of economic growth in our country, but the electricity business scale, fake tightly with the flock, according to the law enforcement inspection group of the NPC standing committee, China's online shopping functions is less than sixty percent, and the phenomenon of the worst-hit areas in daily necessities, cosmetics, clothing, especially maternal and infant supplies, and other industries.
To this, there are industry analysts believe that the network platform for customers, the blind pursuit of growth, there is no lack of the certificate is not complete, lack of credit of the shop door wide open, lead to the threshold is too low, good and evil people mixed up; In addition, electric business platform items only by judging merchants propaganda words and images, the lack of intuitive experience, provided a hotbed of growing for fake and inferior products. The flaws in the consumer ratings system also breed genuine, mixed experience ratings, credit distortion; Combined with the lack of regulation and the low cost of breaking the law, the "authentic goods" became a joke in the face of huge profits.
Chinese academy of social sciences researcher at the institute of economic chang-an li pointed out that during the period of "much starker choices-and graver consequences-in", is our country electricity development period of strategic opportunities, and fake and inferior products is definitely inhibit the growth of the "disease" of sore carbuncle, in addition to the disease is not early, when disaster YuLie.
At the moment, the better news is that the government has stepped up enforcement of e-commerce regulations, and the rules are being improved. And electric business platform is also aware of the danger of fake pernicious, stepping up his punishment, ali platform of chief management officer Zheng Junfang put forward the "four dimensional anti-counterfeiting model" : "line, the key to do before the goods online interception, offline, and action to further increase, through the province with more cooperation to achieve scale; the right holder, cooperation and interaction with more brands; at the legal level, on the one hand, is working with company legal and take more means of civil action, on the other hand is to further advance the judicial system reform, perfecting the relevant laws and regulations and strict law enforcement."
But the above measures are only "curative", and the real solution is to establish a viable credit system on the supply side of the enterprise.
A good example is the e-commerce of appliances. About three years ago, consumers were still skeptical about buying home appliances online, and there was a lot of skepticism about the quality, after-sales, and service of online appliances. By 2016, jingdong, for example, in addition to the urban consumer groups, rural consumers in jingdong online purchase only fridge ratio has reached 11%, and the group is in fact a late contact network, especially believe "seeing is believing" group. In the annual 6.18 approaching, jingdong appliances division President 闫小兵 told us, "the year 618 electrical appliances product stock quantity is 50 times, six years ago, but home appliance electric business growth to the top of the inflection point is I can't see well."
Promulgated by the ministry of industry and the Chinese electrical appliances online analysis report 2016 shows that electrical appliances online penetration is close to the traditional business logic in a single channel formidable ceiling, but home appliance electricity is still nearly 35% growth in the sprint. Mentioned in the report, in 2016, home appliance electric business by nearly 20% more than the traditional sales channels, the permeability of the first channel leapt on home appliance retail, jingdong, Tmall home appliance retail sales more than the sum of former boss suning, gome online home appliance business. In terms of structure, the retail sales of the traditional four home appliances (flat-panel televisions, air conditioners, refrigerators and washing machines) were 116.1 billion yuan, up 34.9 percent year on year. Sales of other household appliances, including kitchen appliances and household appliances, reached 63.5 billion yuan, up 36.6 percent year on year. Online retail sales of mobile devices such as mobile phones reached 20.5 billion yuan, up 22 percent from a year earlier. At the same time, the line is no longer the "hub" of low-quality low-priced products, and the high-end migration trend of online appliance products is clear.
Beauty, for example, in its latest disclosure in investor relations activity records showed that beautiful cut in online retail sales of more than 23 billion yuan in 2016, and its revenue in 159.8 billion year, online accounted for 14%; On June 1, gree electric appliances in Tmall official flagship store together day activities, the 63 - year - old dong mingzhu personally, platform for gree flag-waving online home appliance parts, will be "grasp core technology" quality commitment to online consumers.