The blue fuselage, with a cartoon on it and a cartoon version of the remote, is the children's air-conditioner. With the advent of the June 1 children's day, children's home appliances are becoming more and more concerned. On May 26, reporters at home appliance stores and online shopping malls, children's washing machines, children's air conditioners, children's smart watches, children's microwave and children's soybean milk machine... Aimed at the concept of "children", many brands of household appliances have chosen to test water.

Model lovely have child function

Recently, ms deng changsha citizens bought a children's air conditioning, look is unique in the children's wards "sleep" function, intelligent module can realize automatic temperature adjustment, "' the play is' function can prevent the child catch a cold." Ms deng said. Mr. Ma, a citizen, bought a washing machine for infants and babies to wash the stained clothes for the newborn baby.

On May 26, a reporter visited the changsha home appliance store, and found that the category of children's home appliances was not so much, mainly washing machines, air conditioners and smart watches. Compared with ordinary household appliances, these children's electrical appliances are cute, unique and colorful, and they are more prominent in ordinary appliances. As a home appliance sells air conditioning counters display of children's air conditioning, in blue and pink body, which draw cartoon pattern such as the moon, the stars, and four polar bears, deserve to go up the same cartoon "daruma" polar bear modelling children air conditioning remote control.

In addition to modelling, there are also some "special" functions for children's home appliances. As the biggest selling point of children's air conditioning is to use the infrared temperature Settings, blowing mouth next to a convex circular probe is used for sensing the temperature, can rotate 360 °, when a child kick a quilt, legs, or part of the body, or just for air conditioning wind, air conditioning of the infrared sensor can sense, in a timely manner through the metabolism of children sleep, body temperature, thermal resistance, the subjective feeling of bed cotton-padded mattress, wall temperature, such as data analysis curve, automatically adjust the wind temperature, wind speed and direction, avoid cold temperature too low and cause children.

And the selling point of the children's washing machine is the addition of high temperature sterilization function. "Mix the washing clothes easy to cause cross infection, especially can affect the health of infants and young children, children's washing machine designed for infant use, through the high temperature of 90 ° cook wash, achieve the goal of aseptic." A washing machine shop sales personnel is introduced, in addition, another characteristic is a washing machine has the function of bh, children can help prevent children open the washing machine by mistake, prevent the accident.

The price is low in implied monthly sales

Compared with ordinary household appliances, these children's electrical appliances are unique and beautiful, but the price is higher. The price of children air conditioning is above 4000 yuan commonly, compare with the common air conditioning that same brand, the price is more than 1000 yuan. The price of washing machines for infants and infants is also more than 4,000 yuan, and the price of other washing machines is rarely more than 3,000 yuan.

In addition, some of the sterilizer, a haircut, electric stew pot, assist food machine and so on, as long as the two characters, on the children price much higher than usual at once, or even to turn over a few times. Such high prices have also had an impact on sales of children's appliances. "In a month, I can only sell three or four." "Said an air-conditioner salesman.

"It feels like children are not functioning well." Zhang, a changsha resident, explained that children's home appliances are still in the "concept" stage. She said, for example, such as children's TV, add a lot of eye function and learning, game content, but to use these functions are necessary to extend the time watching TV, it virtually formed contradiction with the "eye".

"The addition of features and elements specifically designed for children in home appliance products is a reflection of market segmentation trends," he said. Liu Renbo, deputy secretary-general of China electronic chamber of commerce, said in an interview, "but at this stage is focused on the function of the concept of" packaging ", overall concept than substance. Really want to do, also need to be closer to real products research and development and the distance between the children's life demand, from the core technology, let children appliance worthy of the name."